Tech
Reality TV launches new channel for women
Published Tuesday, Mar 23 2004, 08:12 GMT | By Neil Wilkes
Zone Vision, the company behind Reallity TV, is planning to launch a new factual channel aimed at women.
Called Reality Life, the new station will go live on Sky in the autumn, targeting women aged 18 to 49.
"The launch marks the first step in the company's new, aggressive expansion strategy that will include the roll out of Reality Life throughout Europe, as well as the development and launch of several new channels in the territory," Zone Vision president Chris Wronski told C21.
"By utilizing both the equity we have built in Reality TV and our programming library of over 7500 hours of series, specials and movie titles, we intend to launch the next phase of our channel development strategy."
The company is also developing VOD movie services for the US and Europe.
Called Reality Life, the new station will go live on Sky in the autumn, targeting women aged 18 to 49.
"The launch marks the first step in the company's new, aggressive expansion strategy that will include the roll out of Reality Life throughout Europe, as well as the development and launch of several new channels in the territory," Zone Vision president Chris Wronski told C21.
"By utilizing both the equity we have built in Reality TV and our programming library of over 7500 hours of series, specials and movie titles, we intend to launch the next phase of our channel development strategy."
The company is also developing VOD movie services for the US and Europe.
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