BBC launches new digital push

The BBC's "digital monkeys" have returned for a new series of adverts pushing for digital conversion amongst remaining analogue viewers.

Launched last week, the new trailers have gone live across the corporation's TV channels, radio stations and online sites. The monkeys - first seen in a similar push last autumn - are seen this time around on a daytime talkshow extolling the benefits of digital TV and the BBC channels.

James Nesbitt and Faye Ripley are voicing the monkeys, while Jennie Bond and Laurence Llewellyn Bowen also appear as part of the 'face-off' device.

"It's been a fantastic year for digital growth and we are delighted that the BBC's digital campaigns have played a big part in propelling digital take-up to over half of UK homes," said Ilse Howling, the BBC's head of digital marketing. "This means that more and more people have access to the BBC's full portfolio of award winning channels.

"The last campaign had fantastic impact in cutting through consumer confusion over digital television and motivated them to take their first step into the digital world. This new campaign is fresh and clear and will really push forward the digital message to those people still restricted to just the analogue channels."

Around 2.5 million people contacted the BBC for more information on digital TV during the autumn campaign.