Tech
Dave+1 to join Freeview
Published Wednesday, Jan 14 2009, 16:12 GMT | By James Welsh
Dave's one hour timeshift will commence broadcasts on Freeview later this month, it was confirmed today.
UKTV has secured capacity from multiplex operator Arqiva to offer Dave+1 on channel 25 daily from 8am to 4am beginning on Thursday, January 22. The slot became available in October after Arqiva upgraded its multiplexing and compression technologies.
"Dave is a key part of our highly successful entertainment portfolio that has recently been re-branded and re-positioned to provide even clearer propositions to viewers and advertisers," said Julia Jordan, UKTV's executive director of business and operations. " Adding Dave+1 to Freeview will further extend the valuable 16-44 men reach of the channel and will also continue to provide a strong platform to promote to our lineup of channels that are available on platforms such as Sky and Virgin Media."
UKTV has secured capacity from multiplex operator Arqiva to offer Dave+1 on channel 25 daily from 8am to 4am beginning on Thursday, January 22. The slot became available in October after Arqiva upgraded its multiplexing and compression technologies.
"Dave is a key part of our highly successful entertainment portfolio that has recently been re-branded and re-positioned to provide even clearer propositions to viewers and advertisers," said Julia Jordan, UKTV's executive director of business and operations. " Adding Dave+1 to Freeview will further extend the valuable 16-44 men reach of the channel and will also continue to provide a strong platform to promote to our lineup of channels that are available on platforms such as Sky and Virgin Media."
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