Loss-making Bubble Hits goes off air

Bubble Hits was pulled off air yesterday after failing to raise sufficient revenues from advertising, it has emerged.

The channel, which launched in August 2006, disappeared from the Sky and Freesat EPGs and its website was taken down without prior notice.

Co-founder James Hyland told The Irish Times: "It was costing us money to run. There was no point throwing dead money after dead money.

"We didn’t get any support from the advertising agencies. They simply weren’t spending their clients’ money."

The paper reported that no jobs will be lost as a result of the closure.