Tech
'Advert Channel' to launch July 12
Published Monday, Jul 5 2004, 14:38 BST | By Neil Wilkes
A new entertainment channel dedicated to showing adverts of all kinds will soft launch next Monday, July 12.
The aptly-named 'Advert Channel' insists it's not "another shopping channel" but instead will focus on adverts "as a form of entertainment, culture and from an artistic and creative aspect."
Programmes on the station will include Ad Chat, where presenters will chat live about the top TV adverts; Advert Focus, looking at ads making the news; Adverts for You, featuring the adverts that make you laugh, cry and those that are controversial; and Adverts Today, a behind-the-scenes look at how top adverts are made.
Themed shows will focus on commercials of a certain era and segments, such as ads from the 60’s, 70’s, 80’s and 90’s, late night adverts, sports and celebrity adverts.
The Advert Channel plans a full launch on Monday, September 6.
The aptly-named 'Advert Channel' insists it's not "another shopping channel" but instead will focus on adverts "as a form of entertainment, culture and from an artistic and creative aspect."
Programmes on the station will include Ad Chat, where presenters will chat live about the top TV adverts; Advert Focus, looking at ads making the news; Adverts for You, featuring the adverts that make you laugh, cry and those that are controversial; and Adverts Today, a behind-the-scenes look at how top adverts are made.
Themed shows will focus on commercials of a certain era and segments, such as ads from the 60’s, 70’s, 80’s and 90’s, late night adverts, sports and celebrity adverts.
The Advert Channel plans a full launch on Monday, September 6.
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