Virgin acquires 'jPod' for on-demand

Virgin Media has acquired the exclusive UK rights to Canadian comedy-drama jPod for its on-demand service.

The series follows five 'Podsters' who come to be after a computer glitch causes random employees with a surname beginning with 'J' to be assigned to an office in the basement.

The first four episodes will be available to all customers on Virgin Central throughout June, while the full thirteen episodes can be seen through the TV Choice service.

"Premiering a show on our TV on demand service shows not only that Virgin Media is at the forefront of the digital TV revolution, but also demonstrates the growing importance of TV on demand as a viewing platform," said Virgin Media's Katharine Burns Rivington.

"With jPod, Virgin Media customers will be using on demand TV to view content for the first time, rather than using it to catch up with shows which have already been broadcast on linear channels. We hope that this is the first of many on demand premieres in the UK."