Living HD coming to Virgin Media?

Living HD will launch later in the year as part of a rollout of high definition channels from Virgin Media Television.

Jonathan Webb, VMTV managing director, told Broadcast that Living HD is an "absolute priority" for the company, which is up for sale.

Webb described Living as an essential part of his "power brand" strategy behind the HD push.

Virgin Media did not confirm whether the channel would be carried on its digital cable service.