Tech
Home shopping group to launch 'Eezee' TV
Published Thursday, Sep 30 2004, 00:07 BST | By Iain Chapman
Home shopping specialist Kleeneze is to launch a joint shopping channel with JML.
Kleeneze is to invest £4 million over a two year period to launch the new service which will be available on Sky channel 664.
The channel, named Eezee TV, will initially launch with pre-recorded product commercials until March 2005. The channel will then relaunch with 16 hours of live and 8 hours of pre-recorded programming each day, giving a 24 hour service.
Chief Executive of Kleeneze plc, William Rollason, said: "We are very excited about the growth opportunities from eezee TV, which represents a significant step in our development of Kleeneze into a home specialist retailer with an increasing range of products and channels to market."
Managing Director of JML, John Mills said: "We believe the inherent synergies between JML and Kleeneze in terms of product range, customer service and a value for money consumer proposition make this joint venture an extremely exciting and unique product. We very much look forward to making eezee TV a great success."
Kleeneze is to invest £4 million over a two year period to launch the new service which will be available on Sky channel 664.
The channel, named Eezee TV, will initially launch with pre-recorded product commercials until March 2005. The channel will then relaunch with 16 hours of live and 8 hours of pre-recorded programming each day, giving a 24 hour service.
Chief Executive of Kleeneze plc, William Rollason, said: "We are very excited about the growth opportunities from eezee TV, which represents a significant step in our development of Kleeneze into a home specialist retailer with an increasing range of products and channels to market."
Managing Director of JML, John Mills said: "We believe the inherent synergies between JML and Kleeneze in terms of product range, customer service and a value for money consumer proposition make this joint venture an extremely exciting and unique product. We very much look forward to making eezee TV a great success."
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