Sky renews agreement with SES Astra

Sky has renewed its long-term contract with SES Astra for the use of transponders on the firm's satellite network.

Today's new agreement covers 24 of the 31 Astra transponders Sky uses at 28.2 degrees East.

Sky and Astra have shared a lengthy partnership starting in 1989 when Sky offered its first analogue multi-channel package via the Astra 1A satellite.

SES Astra chief commercial officer Alexander Oudendijk said: "Sky was our first customer and we are delighted that a relationship which dates back to 1989 will continue to grow and develop for many years to come.

"The continued trust in Astra allows for the further growth of the UK and Ireland satellite DTH market and an exciting TV offer on a long-term basis.”

Mike Darcey, Sky's chief operating officer, added: "Our success is driven by delivering high-quality content and services on a reliable and flexible platform.

"Our relationship with Astra has been long and fruitful and our decision to renew our commitment is based on a belief in satellite's ongoing ability to deliver quality services, like HD, on a scalable and nationwide basis.

"With 99 percent coverage of the UK and Ireland, and the most effective delivery mechanism for HD, Sky has the ability to scale in line with the increasing demand from consumers for HD, one million of whom already subscribe to Sky+HD.

"Sky's hybrid distribution strategy also harnesses a state-of-the art broadband network to deliver one-to-one content services."