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3.1 million Blu-ray discs sold in 2009

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3.1 million Blu-ray discs sold in 2009
The British Video Association has revealed that 3.1 million Blu-ray discs have been sold in the UK since the start of 2009.

Using data from the Official Charts Company, the BVA calculated that the figure represents a 231% growth in sales figures from the same period last year.

However, the growing interesting in Blu-ray has contributed to a 9.5% drop in year-on-year sales of DVDs.

BVA marketing manager Hannah Conduct said: "The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format. There are now almost 1,500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product.

BVA director general Lavinia Carey said that the home entertainment industry has largely been able to weather the recession so far, despite it struggling on the high street.

Around 900 entertainment retail stores have now closed since the start of the year, including the Woolworths and Zavvi chains going into administration.

"This changing retail landscape has had a huge impact on our half year result. We hope as the year progresses that new retailers will fill the gap by stocking home entertainment products to give consumers a wider choice," she explained.

On the subject of online piracy, Carey said that combating the problem is all about persuading consumers to opt for legitimate download services instead.

"People must also be increasingly tempted to search out methods of downloading illicit content for free on the Internet," she added.

"With an increasing number of new internet services coming on stream, the industry is aiming to encourage greater consumer up-take of legitimate downloads."

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