Tech
The move follows recent guidance issued by Ofcom to free up the rules around public service broadcasting that enables viewers to place bets on casino games.
Under the new regulatory framework, STV will broadcast NetPlay's interactive casino shows live every Thursday, Friday and Saturday starting from August.
"The recent Ofcom ruling in June 2009 has allowed us to explore new revenue generating options and we have moved quickly to take advantage of this opportunity to offer an exciting new service to STV viewers," STV managing director David Archer said.
"NetPlay TV has been able to provide us with a fully regulated service that its players clearly enjoy and we are very pleased to be working in partnership with them."
NetPlay TV chief executive Martin Higginson said that the "landmark deal" is part of the company's aim to "broadcast our interactive TV services on a major TV channel".
Guy Templer, the firm's new business development director, added: "NetPlayTV is uniquely positioned to offer terrestrial broadcasters sustainable, fully regulated, revenue generating programming. We believe demand from broadcasters for these services will increase significantly over the coming months."
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