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Setanta's Sky EPG slots 'to be sold'

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Setanta's Sky EPG slots 'to be sold'
Deloitte has hired Canis Media to sell off the vacant slots on Sky's EPG which were formerly owned by collapsed broadcaster Setanta.

Digital Spy reported earlier in the month that the administrator was considering whether to sell the slots as it winds down the UK operation of Setanta Sports Holdings.

Sky currently operates an EPG slot trading model in which interested parties can barter for different positions on the EPG or sell their own slots as tradeable assets.

It has now been confirmed that Canis Media will oversee the sale of Setanta's nine EPG slots, which could fetch up to £1 million.

Alongside Setanta Sports 1 and 2, the slots previously carried Setanta News, Setanta Golf, Racing World and Racing UK, as well as Rangers, Arsenal and Celtic TV.

Canis Media has said that there were also "a number of unallocated" digital EPG slots available, although it must act quickly with any sales as a channel can only be off air for a period of 30 days before it is deleted from Sky's EPG.

Alongside the sales, the company will also handle the process of launching new broadcasters on the slots, including all regulatory work.

The firm's chief executive Ed Hall said: "There are numerous positions available but the clock is ticking. Sports broadcasters should obviously be looking very closely at the EPG to see how a channel move could help them.

"Other broadcasters should look carefully too, as these positions can potentially be moved to other genres, subject to agreement with BSkyB."

Meanwhile, Canis Media recently announced the launch of LA Muscle TV on Sky's EPG, which will commence broadcasting on July 27.

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