Tech
Disney's new general entertainment channel abc1 has made a promising start in the ratings since its Freeview debut in September.
According to C21 quoting figures from the broadcaster, the channel was beaten in commercial ratings by only ITV1, ITV2, Channel 4 and Five through October.
An estimated 1.5 million viewers tuned in its first four weeks on air, with an average total share of 1.5% in Freeview homes.
John Hardie, senior vp and md of Walt Disney Branded Television EMEA, told the website he was planning to roll the channel out to digital cable and Sky within the next six months.
"We're running well ahead of our targets and projections at this point and it's a tantalising prospect to have broader distribution and scheduling," said Hardie, adding that an expansion of the channel's broadcast hours into primetime would not happen for another year.
According to C21 quoting figures from the broadcaster, the channel was beaten in commercial ratings by only ITV1, ITV2, Channel 4 and Five through October.
An estimated 1.5 million viewers tuned in its first four weeks on air, with an average total share of 1.5% in Freeview homes.
John Hardie, senior vp and md of Walt Disney Branded Television EMEA, told the website he was planning to roll the channel out to digital cable and Sky within the next six months.
"We're running well ahead of our targets and projections at this point and it's a tantalising prospect to have broader distribution and scheduling," said Hardie, adding that an expansion of the channel's broadcast hours into primetime would not happen for another year.
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