From today, ESPN will occupy Channel 34 on Top Up TV's EPG and be available to all subscribers for £9.99 per month. The platform holder will also offer the channel for free to all of its customers for the whole of August.
Launched yesterday on Sky and Virgin Media in standard definition and high definition, ESPN will carry the 46 Premier League and 30 Scottish Premier League games previously owned by Setanta, along with coverage from the German Bundasliga, Portuguese Liga, Dutch Eredvisie, Russian League and the remainder of the US MLS season.
The channel will also broadcast UK exclusive UFC coverage, Top 14 - French Rugby, Australian Rules Football and FIBA - European Basketball Championship, along with US sports including Major League Baseball and NHL ice hockey.
Top Up TV's chairman David Chance said: "I am very pleased that we have been able to conclude this agreement to make ESPN, including live Barclays Premier League football matches, available on the Freeview platform.
"We are looking forward to working together to bring his exciting new channel to the many Freeview homes who will enjoy the fantastic range of live and exclusive sports that will be featured on ESPN."
ESPN EMEA managing director Lynne Frank added: "We are delighted to add Top Up TV as a new distribution partner for ESPN's compelling mix of Barclays Premier League & Clydesdale Bank Premier League football, international sports and the best of the US sports. This agreement means that millions of Freeview households can now subscribe to the channel."
BT Vision is also in the "final stages" stages of negotiations to make ESPN available for its subscribers, with further announcements on this expected to follow imminently.