Katie Price to appear in Freeview advert

Katie Price has appeared alongside Ray Mears, Alan Whicker and Postman Pat in a new advertising campaign for Freeview, reports The Guardian.

Filmed in the style of 1970s police show The Professionals, the star-studded £4 million ad also features Piers Morgan, Amanda Holden, Duncan Bannatyne from Dragons' Den and property duo Kirstie Allsopp and Phil Spencer.

The 60-second commercial sees the horde of celebrities arrive at the house of a bemused Freeview viewer by using various different types of transport - such as Whicker in a tuk tuk and Price on a horse - to the theme tune of The Professionals.

The advert ends with the slogan: "Get the best TV delivered to your door, without any bills."

Created to generate interest in the Freeview+ service in the run-up to the Christmas season, the ad will premiere tonight on Celebrity Who Wants To Be A Millionaire on ITV1. It will then run nationally until the end of October on Channel 4 and UKTV channels such as Gold and Dave.

Freeview director of marketing communications Tim Hunt said: "Our latest ad celebrates the range and quality of the programmes we offer and the benefits of subscription-free TV."