Virgin Media, Disney agree content deal

Virgin Media has announced a new multiplatform agreement to carry standard and high definition Disney content on cable TV, online and mobiles.

The Disney XD channel was recently launched on Virgin Media to replace Jetix. It joined the existing Disney Channel and Playhouse Disney channel on the platform.

Under the new deal, a variety of SD and HD Disney content will be made available on Virgin Media's on-demand offering, with the operator also retaining rights to carry the programming on mobile phones and online.

Available programmes include Hannah Montana and Mickey Mouse Clubhouse, as well as movies such as High School Musical and Camp Rock.

Virgin Media executive director of content acquisition Katharine Burns said: "Virgin Media has been a pioneer in developing new TV services and our three-screen deal with Disney is a perfect example of how driving innovation can benefit the consumer and enhance their viewing experience.

"As the home of family entertainment, we're uniquely positioned to give our customers the greatest range of flexibility and choice in their TV viewing, and with great premium content on-demand we think kids and families alike are going to love the freedom this Disney deal will bring."

Disney channels vice president and general manager UK and Ireland Boel Ferguson added: "Our vision is to put choice in the hands of our viewers and allow them to access our content via as many potential platforms as possible - this new deal with Virgin Media helps make our vision a reality.

"We're particularly excited about the potential for Disney XD, which was developed as a multiplatform entertainment brand with a multitude of content designed to be viewed at home or on the move."