Tech
SeeSaw hires Vizeum for media planning
Published Tuesday, Oct 20 2009, 14:19 BST | By Andrew Laughlin
Created from the technology developed for collapsed joint venture Project Kangaroo, SeeSaw will launch in "the coming months" and host a range of British, US and international programming.
After speaking to a "number of agencies" involved in the original Kangaroo media consultation, SeeSaw opted to appoint Vizeum without a formal pitch.
The company will now handle all media planning for the venture, as it currently does for companies such as Discovery Networks, Five and Twentieth Century Fox.
"Our key objective was to appoint an agency with a thorough grasp of the fast-evolving multi-platform landscape who could demonstrate insight and understanding into how viewers will consume content in the future," said SeeSaw head of brand marketing Maya Bhose.
"Vizeum has the perfect credentials and we are delighted they will be working with us in the lead up to launch and beyond."
Vizeum managing partner of planning Stuart Newman added: "We are delighted to be working with SeeSaw, helping to shape the future of TV online."
Apple News
Apple's tablet market share declinesThe iPad's share of the tablet market shrinks by 7% as Kindle Fire gains ground.
Android News
Android 5.0 'Jelly Bean' launch rumouredGoogle rumoured to be fast tracking new OS in response to Windows 8 launch.
Satellite TV News
Sky Sports F1 to launch on March 9Broadcaster readies major ad campaign for its first ever channel dedicated to one sport.
Cable News
Virgin Media to sponsor Eurogamer ExpoThe cable operator to power the expo with its broadband network.
Freeview News
BBC to broadcast London 2012 live in 3DLive coverage is coming of opening and closing ceremonies, Men's 100-meter final.
Video on Demand
Netflix pays out $9m in privacy suitNetflix pays out $9m in compliance with the Video Protection Privacy Act.
