Tech

Interactive ads for Chemical Brothers

Published Wednesday, Jan 19 2005, 19:30 GMT | By James Welsh
Interactive ads for Chemical Brothers
Sky viewers can access an exclusive preview of the Chemical Brothers' new album, Push the Button.

The preview is available on Sky Active. Also included are interviews with Ed and Tom along with editorial features and footage. Five tracks are available in full from the album.

Tomorrow (Thursday January 20th), Push the Button will be promoted with the launch of an interactive ad campaign on Sky One, Sky Sports, Channel 4 and E4. Sky viewers will get a red button prompt during the ads that hyperlinks to the Chemical Brothers feature on Sky Active.
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