Tech
The VOD service was relaunched last September with a major marketing push aimed at its 1.2 million potential homes. Since the launch of an accompanying telephone package in November, an encouraging 85% of new signups have opted for all three services - digital TV, broadband internet and phone.
"We are very pleased with the initial take up of the HomeChoice service," said Roger Lynch, Chairman of Video Networks. "The concept of broadband delivered TV and video-on-demand is very new to the entertainment buying public and to already have 20% market share of new DSL subscribers in our coverage area so soon after our launch is a great achievement."
The company now plans to double its footprint by this summer, taking its potential subscriber base to 2.4 million homes. The first new homes will come online in March 2005, with the remainder being passed by June 2005.
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