Tech
CNBC has ended its encryption on digital satellite television in the UK to increase its viewer footprint to an estimated 11 million households.
From yesterday, the news channel followed the likes of Bloomberg and CNN by going free-to-air on the Sky platform.
A CNBC spokesperson explained that the move is part of a strategy to "aggressively" grow the channel's presence in Europe, the Middle East and Africa (EMEA) over this year.
"CNBC today confirmed that its signal is now available free-to-air for direct-to-home satellite users in the UK, increasing the channel's distribution to more than 11m UK households," said the spokesperson.
"Our decision to become a free-to-air channel in the UK is part of our strategy to aggressively grow our distribution across EMEA in 2010.
"Businesses receiving the channel and re-distributing it to multiple users are still required to have a viewing licence from CNBC."
However, it's presently unclear whether the channel will also launch on Freesat in the future.
From yesterday, the news channel followed the likes of Bloomberg and CNN by going free-to-air on the Sky platform.
A CNBC spokesperson explained that the move is part of a strategy to "aggressively" grow the channel's presence in Europe, the Middle East and Africa (EMEA) over this year.
"CNBC today confirmed that its signal is now available free-to-air for direct-to-home satellite users in the UK, increasing the channel's distribution to more than 11m UK households," said the spokesperson.
"Our decision to become a free-to-air channel in the UK is part of our strategy to aggressively grow our distribution across EMEA in 2010.
"Businesses receiving the channel and re-distributing it to multiple users are still required to have a viewing licence from CNBC."
However, it's presently unclear whether the channel will also launch on Freesat in the future.
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