ITV, C4 invited into Freeview consortium

ITV and Channel 4 could soon become stakeholders in Freeview, according to Broadcast.

The networks, who are currently vying for a vacant spot on the service, have been invited into the consortium, which includes the BBC, BSkyB and Crown Castle.

Although they would not make any money from the not-for-profit organisation, joining the trio would give the broadcasters a say in important issues during the run-up to switchover, such as marketing.

Freeview chairman Peter Abery admitted last week that they had held talks with a number of interested parties but would particularly welcome support from the two largest commercial networks.

The Freeview consortium put in around £4m per annum to operate the venture.