CNBC unveils World Econ Forum sponsors

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CNBC unveils World Econ Forum sponsors
CNBC has unveiled commercial sponsorship deals with financial and technology firms for its coverage of the World Economic Forum Annual Meeting in Davos.

Bank of America Merrill Lynch, Infosys, Siemens and PricewaterhouseCoopers will all be associated with the broadcaster's on-air and online coverage of the conference, which runs from January 27 to 31 at the Swiss ski resort.

Under the deal, Siemens will sponsor Back to the Future: The Next Global Crisis, a key debate format which will broadcast tomorrow on the channel.

Hosted by CNBC news anchor Maria Bartiromo, the discussion will focus on ways to prevent the next global financial crisis from occurring.

PwC and Infosys will jointly sponsor CNBC's The Gender Agenda debate on January 30, in which host Ross Westgate will dissect gender equality issues in the workplace.

Exclusive behind the scenes vignettes, giving an insider view of events and discussions at the Forum, will be sponsored by Bank of America Merrill Lynch.

"CNBC will provide the most extensive coverage yet from Davos throughout the week on-air and online," said CNBC vice president sales EMEA Paul Maraviglia.

"With interviews and analysis with leading CEOs and two exclusive panel debates, we're very pleased to be able to offer clients the opportunity to associate their brands with our activities at the annual meeting, which is a key event for our audience of C-suite executives and senior business leaders."

Last week, CNBC ended its encryption on satellite television in the UK to go free-to-air on the Sky platform.