Sky Songs partners with IPC's TV mags

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Sky Songs partners with IPC's TV mags
Sky Songs, Sky's new online music service, has partnered with IPC Connect's portfolio of TV magazines for a cross-promotional campaign.

Under the deal, TV & Satellite Week, TVTimes, What's On TV, TV Easy and Soaplife will all offer free Sky Songs downloads to their readers.

The promotion, which runs for consecutive issues in the final week of February and the first week in March, involves readers being able to download ten songs for free from a library of five million.

"Our readers both trust and have a long association with the Sky brand," said IPC Connect TV magazines senior marketing manager Mary de Cinque.

"Through this partnership, we'll be making them aware of the Sky Songs service as well as providing added value to their weekly read through the free music downloads."

Sky Songs general manager Justin Moodie added: "We are pleased to be offering a taste of Sky Songs to IPC's TV magazine readers.

"Sky has a long history of involvement with these TV related titles, ensuring a great fit in helping to spread the word about our recent move into music."

Launched last October, Sky's rival service to Spotify and Apple's iTunes offers DRM-free tracks for download-to-own or advertising-free streaming.
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