Racing UK signs jockey Ruby Walsh

Racing UK has signed legendary jump jockey Ruby Walsh as an ambassador for the horseracing channel.

The Irishman, a two-time winner of the Grand National who also holds 24 victories at the Cheltenham Festival, has signed a three-month deal to carry Racing UK branding and promote the channel in the media.

The 30-year-old joins champion conditional rider Aidan Coleman as a Racing UK-sponsored rider, with Coleman currently on a two-year contract with the broadcaster.

"Winning any race at the Cheltenham Festival is a special thrill for a jockey and Racing UK is the only channel to show every race live, and the coverage is renowned for its in-depth analysis and uninterrupted programming," said Walsh.

Racing UK commercial director Nick Mills added: "Ruby Walsh has dominated jumps racing in recent years and has incredible firepower at his disposal. We are delighted such a talent was so quick to put his name to Racing UK and he is a perfect ambassador for the channel.

"We now have one the best jumps jockey in the world in Ruby and a rising star in Aidan Coleman in the Racing UK stable, and we look forward to working with both over the coming months."

Racing UK views the sponsorship deal with Walsh as a "strategic step" towards rebuilding its status as an independent broadcaster following the collapse of pay-TV partner Setanta last year.

Leading bookmakers Victor Chandler, Ladbrokes, Blue Square and Sky Bet all recently renewed their deals as premium partners with the channel, which is available on Sky, Virgin and Chorus ntl in the UK and Republic of Ireland.