Tech
A revamped version of Men & Motors will launch on Freeview next month, it has been confirmed.
As reported last week, the channel will undergo a makeover in order to go live on DTT via ITV's newly acquired broadcasting space.
According to Broadcast, executives have now "cooled" on the idea of gradually morphing Men & Motors into ITV4. Instead ITV4 is now being developed as "an altogether different channel" for launch later this year.
As reported last week, the channel will undergo a makeover in order to go live on DTT via ITV's newly acquired broadcasting space.
According to Broadcast, executives have now "cooled" on the idea of gradually morphing Men & Motors into ITV4. Instead ITV4 is now being developed as "an altogether different channel" for launch later this year.
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