Eurosport replaces E4 on Top Up

British Eurosport has launched on Top Up TV today as a replacement for the freshly-liberated E4.

The station, available on channel 49, will broadcast between 2pm and 11pm daily

"We have asked our customers which channel they would most like to see in the package, and British Eurosport has consistently come top of the list, so we are excited that we will be able to offer the channel to our customers," said David Chance, chairman of Top Up TV. "We think that offering a dedicated sports channel in our package will offer an exciting option to Freeview customers."

Laurent-Eric Le Lay, Eurosport's General Manager, added: "We are pleased to add British Eurosport to this growing pay-tv platform, and to be able to offer its subscribers our extensive range of live sports content that they have not previously had access to.

"This Top Up TV deal will extend the audience to our channel, as well as ensuring that we are present on all the pay tv platforms in the UK. We see it as a further opportunity to cement our position in the UK as the key sports channel provider for 'basic' pay tv packages."

As reported last week, Eurosport was one of the contenders on the shortlist, which included Paramount Comedy as a frontrunner.