According to Media Week, the pay-TV channel will now carry the strapline 'Bravo: Home Of The Brave' to better reflect its ethos.
Bravo's devil-horned logo has also been enhanced with a chrome finish, which a Virgin Media TV spokesman said is aimed at giving it a "filmic quality". The logo's horns have also been softened slightly to convey a "more inclusive tone".
The in-house team at Virgin Media TV Creative has further created a series of idents featuring the new logo moving down a futuristic urban street.
"The challenge was to take the much-loved Bravo logo and give it a new on- and off-air look that matched the premium content and ambition of the channel," said Virgin Media TV head of creative Scott Russell.
"Home Of The Brave is more than just a strapline. It's a philosophy that will keep evolving in the future and will look to engage the viewer and have them interact with the channel."
The rebrand is also timed to coincide with Bravo's major new commission Spartacus: Blood And Sand, which premieres on May 25.
A marketing campaign has been running across TV, online, press and outdoor platforms to promote the series, which stars John Hannah.