Virgin Media goes karaoke on-demand

Virgin Media has confirmed plans to launch a "new and improved" karaoke channel on its video on-demand platform.

Created by Stingray Digital, the Karaoke Channel will offer 100 karaoke videos each month from artists such as Michael Jackson and Lady GaGa.

The channel, which is available at no extra cost for Virgin Media's XL TV customers, will also be regularly refreshed with new videos to watch on-demand.

"We know that karaoke has a universal appeal and that delivering high quality karaoke videos on-demand is a fantastic customer experience," said Stingray Digital president Eric Boyko.

"Viewers are seeking more from the digital world and Virgin Media's customers will really appreciate the high standards of our recordings, the selection of songs, and the superior quality of our service."

Virgin Media director of on-demand Aleks Habdank added: "The Karaoke Channel is a perfect fit for our on-demand TV line-up, promising great fun with an outstanding choice of the most popular songs.

"With Hollywood blockbuster films, a choice of some must-see box sets and one of the best karaoke services around, Virgin Media's TV service offers the very best digital entertainment for a great night in."

Earlier in the month, Virgin Media reported that its VOD platform registered a record 200 million television views and 2.6 million movie requests in the first quarter of 2010.