Tech
NTL to trial web-based interactive content
Published Wednesday, Sep 28 2005, 22:47 BST | By James Welsh
Enhanced TV applications using web-based content will be trialled on NTL later this year.
The live trials will showcase the technology and content package from the BroadbandTV Group, a joint venture between YooMedia and ICTV. NTL has already integrated BroadbandTV's technology, including ICTV's HeadendWare, into its network.
"A huge amount of work has been undertaken with ntl in the last year in order to integrate the Broadband TV technology with their infrastructure and various set top boxes," said Neil MacDonald, group MD at YooMedia. "We are delighted to be entering into consumer-facing trials with such a strong line-up of programming content."
The service will offer content from ITN, MTV, Emap, Turner, Sesame Workshop and UKTV. It will be available on all existing NTL digital set-top-boxes.
"This next phase of trials represents a key milestone in establishing the value of the BroadbandTV Group proposition as a fusion of high-quality interactive programming and cutting-edge technology," said Jeff Miller, CEO of ICTV.
The live trials will showcase the technology and content package from the BroadbandTV Group, a joint venture between YooMedia and ICTV. NTL has already integrated BroadbandTV's technology, including ICTV's HeadendWare, into its network.
"A huge amount of work has been undertaken with ntl in the last year in order to integrate the Broadband TV technology with their infrastructure and various set top boxes," said Neil MacDonald, group MD at YooMedia. "We are delighted to be entering into consumer-facing trials with such a strong line-up of programming content."
The service will offer content from ITN, MTV, Emap, Turner, Sesame Workshop and UKTV. It will be available on all existing NTL digital set-top-boxes.
"This next phase of trials represents a key milestone in establishing the value of the BroadbandTV Group proposition as a fusion of high-quality interactive programming and cutting-edge technology," said Jeff Miller, CEO of ICTV.
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