Tech
With only five slots on DTT, ITV must axe one station from its portfolio - currently comprising ITV1, ITV2, ITV3, ITV News and Men & Motors - to accomodate ITV4, which launches on November 1.
Men & Motors appeared to be the obvious candidate for the chop; however, the station is predicted to be less unprofitable than the news service, leaving executives with a pressing dilemma.
The inclusion of ITV4 is non-negotiable: the channel's daytime hours will be used to house a new kids station from February.
Alternative plans to transmit ITV News in a BBC Parliament-style, quarter-screen format are thought to have been scrapped.
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