The cable operator has partnered with Surf Telecoms, a Western Power Distribution company, to pilot the first use of the UK's existing commercial infrastructure to trial aerial broadband deployment.
From next month, homes in Crumlin will be connected to Virgin Media's fibre optic network via electricity poles in the village as part of a broadband trial that will run until 2011.
As well as 50 megabits per second (Mbps) broadband, the villagers will also be offered access to Virgin Media's digital television service, including the video on-demand platform.
"We're already bringing broadband speeds of up to 50Mbps and, soon 100Mbps, to over half of all UK homes and are pushing the boundaries to ensure that homes right across the UK benefit from ultrafast broadband," said Virgin Media executive director broadband Jon James.
"Working in partnership with companies like Surf Telecoms, we can more rapidly and efficiently expand the reach of fibre optic networks to towns, villages and communities right across the UK."
Surf Telecoms design and policy manager Richard Doble added: "Western Power Distribution's electricity infrastructure reaches over 2.5 million homes across South West England and South and West Wales and, with this trial, we're exploring an innovative new approach that could bring ultrafast broadband to many customers for the first time.
"The possibilities of aerial deployment promise a valuable use of existing infrastructure and an interesting new commercial opportunity for utility companies. We're pleased to be at the forefront of this innovation."
In March, Virgin Media started a trial of aerial broadband deployment in the Berkshire village of Woolhampton, but that involved using a purpose-built infrastructure.
However, the trial with Surf Telecoms will mark the first time that existing commercial infrastructure has been used to deliver ultrafast broadband.
The pilot scheme is part of Virgin Media's strategy to expand the reach of its fibre network, which currently covers around 49% of the UK. The cable operator believes that techniques such as aerial deployment could bring broadband to millions more British homes, particularly in hard-to-reach areas.
The coalition government recently announced that the previous Labour administration's pledge to provide broadband of a minimum speed of 2Mbps for every household in the UK has been pushed back from 2012 to 2015.
Last week, the coalition published a discussion paper on the barriers currently facing operators in bringing superfast broadband to rural areas in the UK.
Virgin Media has asked the government to introduce "small changes" to the regulatory environment to streamline the planning process and enable greater access to BT's poles and ducts for aerial deployment projects.