On September 1, Vintage TV will officially start broadcasting a schedule of music and popular culture programming aimed at over-50s on Sky and Freesat.
Alongside a raft of commissioned shows, the channel will also air specially-created videos for songs that were in the charts prior to 1976, when promotional music videos did not exist.
Using footage and images from some of the world's leading archive collections - including Getty, ITN Source and the BBC - the broadcaster has created videos for songs such as 'Not Fade Away' by The Rolling Stones, 'Will You Love Me Tomorrow' by The Shirelles and 'If I Can Dream' by Elvis Presley.
Vintage TV is running a public text vote for people to select the first song to be played on the channel from a list of 50 possible tracks. The broadcaster said that it will donate 50% of the revenue from the vote to the Nordoff Robbins charity, which provides music therapy services.
David Pick, the former EMI executive who set up Vintage TV, said: "We are honoured to be able to support this extremely worthy cause.
"Nordoff Robbins is renowned worldwide for the great work it has been doing through music since 1959. The results it achieves with no government funding at all are little short of remarkable."
Emily Brett, Nordoff Robbins fundraising manager, added: "Play, dance or sing - everyone responds to music. It has a unique power.
"Nordoff Robbins harnesses this - with all its emotion, energy, resonance and rhythm - to reach children and adults whose lives are constrained by illness, disability, trauma or exclusion. Nordoff Robbins supporters are behind every life-changing experience in music that we enable.
"We receive no statutory funding, and are heavily reliant on voluntary donations to deliver 45,000 sessions every year - in schools, day centres, hospitals and care homes across the UK, and in our centre and units. Every one of these sessions helps to transform someone's life. We are delighted that Vintage TV have chosen to support our unique charity."