ITN agrees Metro video clips deal

ITN Productions has agreed a deal to supply video news content to Metro.co.uk, the website of the free daily newspaper.

From today, Metro's online readers will benefit from "up-to-the-minute" videos from ITN, spanning multiple genres including UK news, world news, sports, showbiz, music, fashion and video gaming.

Metro distributes 1.3m copies every weekday in 16 British cities, while Metro.co.uk reaches 2.5 million monthly unique users.

"We're delighted to be working with Metro, one of the best-known consumer newspaper brands in the UK," said ITN Productions managing director Mark Browning.

"Our mix of news and entertainment is a fantastic match for Metro's content and we expect it will be very much enjoyed by their online users."

Metro's digital director Jamie Walters added: "We are really excited to be able to offer our users of Metro.co.uk more choice in the way they consume their online news.

"With ITN Productions supplying video content across a range of genres, I am sure this new addition to our site will really appeal to our City Clicker audience."

ITN has existing video delivery agreements in place with Mail Online, The Daily Telegraph, the Express titles and the Daily Star.

It also recently agreed a deal with AOL UK to supply news, entertainment and lifestyle videos to the firm's content portal.