The channel, which is handled by Dolphin Broadcast Services, will air an "exciting array" of films, sport and documentaries across a range of genres.
Available now at channel 143 on Freesat's programming guide, Men & Movies is designed to be a "thrilling destination for men who want more choice in their TV entertainment without having to pay a monthly subscription".
The channel will be automatically added to the Freesat EPG today without users having to manually retune their receiver equipment.
Mark Briggs, Freesat's head of channels, said: "Whether you're into war history, visiting Sci-fi fantasy worlds, or classics from the wrestling ring, Freesat now gives you exclusive access to a channel packed with content to indulge your die-hard TV passions.
"Men & Movies further strengthens our entertainment genre on offer as we continue to bring greater subscription-free choice to audiences right across the UK."
Dolphin Television managing director David Goffin added: "We are delighted to launch this as a first to the Freesat audiences.
"We know our film channels are already very popular and we hope this eclectic mix of male-biased entertainment will further enhance their viewing."
Last week, timeshift channels for Movies4Men and Movies4Men2 launched on Freesat at positions 305 and 307 respectively on the EPG.