On October 26, Sky subscribers will be able to connect their Sky+ HD set-top boxes to a Sky Broadband connection to access the on-demand platform, which complements the existing Sky Anytime 'push' VOD service.
Once connected, customers will be able to 'pull' content from a library of more than 600 films and a wide variety of television programmes, including on-demand shows from Sky's recent deal with HBO.
The service - which is available to subscribers at no extra cost - will also host content from Sky Movies, Sky Sports, Sky Arts and Sky1, as well as certain third-party channels.
First unveiled in July, the Anytime+ user interface is designed to be a logical extension of the existing Sky+ HD electronic programme guide (EPG). It features thumbnail images for content, editorialised listings and helpful search tools for effective content discovery.
Anytime+ works on a progressive download basis, meaning content becomes available to view before it has fully downloaded. However, the service is only available to customers with a Sky Broadband connection, meaning anyone using another provider will initially miss out.
"Sky Anytime+ demonstrates the benefit of being able to use the best combination of distribution platforms in delivering what our customers want," said Stephen van Rooyen, Sky's deputy managing director of marketing.
"Through Sky Broadband customers can now explore a rich library of programming to watch on-demand through their TVs. Meanwhile satellite continues to satisfy the increasing demand for high bandwidth services like HD and 3D, and Sky+ continues to help customers define their own schedules from the best of the week's TV."
Anytime+ will be rolled out to all Sky+ HD boxes from October 26 and Sky expects the majority of customers to be able to receive the service by the end of the year. In the phased rollout, all remaining receivers will be enabled in the first part of 2011.