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Channel 4 launches Film4 on-demand

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Channel 4 has partnered with FilmFlex, the IPTV joint venture between Sony and Disney, to launch a new online video on-demand service for Film4.

Film4OD, which officially launched today, has more than 500 films available for 48-hour rental online. Prices ranging from 50p to £3.99.

Titles include The Girl With The Dragon Tattoo and Shutter Island, along with Film4-backed movies such as Four Lions and Slumdog Millionaire.

The service, which will go head to head with the on-demand movie offerings of Blinkbox and LoveFilm, will operate in addition to the existing 4OD catch-up TV platform.

Channel 4 also plans to use Film4OD to amplify its broadcast seasons, such as the forthcoming 'partners in crime' season.

Last month, Channel 4 announced that Film4's film financing budget would be increased by 50% from next year to £15 million per annum.

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