Today, the subscription film rental company released an application onto the dashboard of Sony's games console, enabling subscribers to stream films instantly.
The PS3 launch follows LoveFilm's successful deployment in March on Sony Bravia and Blu-ray devices, using an application developed in conjunction with PushButton.
The two firms have now entered a long-term strategic partnership agreement to develop services for digital platforms to be rolled out onto multiple devices. LoveFilm said that the deal will allow it to rapidly develop its "multi-country, multi-territory and multi-product" deployment strategy.
"Today's announcement will allow LoveFilm to build upon our leadership in launching compelling and groundbreaking video content on many different platforms," said Lesley Mackenzie, LoveFilm's group digital officer.
"Our work with Pushbutton over the last 12 months has convinced us that they are the absolute best partner to work with as we accelerate our digital rollout plans internationally."
She added: "Their ability to quickly get to grips with delivering to a diverse range of digital platforms including consoles, IPTV and a multiplicity of connected TV's and handheld devices is second-to-none. They were the obvious choice of partner in what is a very exciting period in the digital growth of LoveFilm."
PushButton has previously worked with the likes of the BBC, ITV and Microsoft in developing a framework to facilitate new services in the area of IPTV, connected-TV, games consoles, tablets and handheld devices.
"PushButton is delighted to be chosen by LoveFilm as its digital partner and looks forward to bringing the LoveFilm service to a wide variety of digital devices," said Paula Byrne, PushButton managing director.
"Helping big brands with ambitious digital rollout plans is what we do best. It plays to our strengths in designing and developing screen-based services that exploit the potential of a variety of devices and platforms in the rapidly changing digital media landscape."