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BT Vision to offer 3D films on-demand

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StreetDance 3D
BT has today announced agreements with two movie distributors that will enable BT Vision customers to watch 3D movies on-demand.

The telecoms giant has agreed a deal with NBC Universal International Television Distribution for video on-demand rights to all the studio's 3D movies for the next 12 months.

The arrangement will see Step Up 3D become available on BT Vision from November 29 and Despicable Me launch on the platform from March 14 next year.

BT has also reached a separate agreement with independent studio Vertigo to bring British movie StreetDance 3D to its on-demand platform.

The 3D movies will be made available to all BT Vision customers, but they will first need to purchase a 3D television set and special glasses.

StreetDance 3D and Step Up 3D will cost £5.99 to rent, while pricing for Despicable Me will be made available early next year.

"We already have an extensive catalogue of more than 500 movies in the UK courtesy of our long-term deals with major Hollywood studios and independents like Vertigo," said Marc Watson, chief executive of BT Vision.

"Now Vision viewers can experience films at home in fantastic 3D, thanks to these new deals. This is just the start of 3D on Vision - viewers can expect to hear much more from us in the coming months."

In September, Virgin Media launched a 3D movies on-demand service for its cable TV customers, starting with StreetDance 3D being available for rent.

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