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The move coincides with the long-awaited reshuffle of the channel lineup and is part of an ongoing strategy to position Trouble in the more lucrative 16-24 market.
"As the UK's pre-eminent entertainment channel for teens, Entertainment is Trouble's natural home," said Jonathan Webb, director of programming for Trouble, Bravo and Challenge. "Today's teens are young adults with adult aspirations and viewing choices. Our programming fully reflects our audience - optimistic, sexy, up-for-it entertainment."
Trouble's new channel number will be 201 from February 28. Timeshift channel Trouble Reload will move to 202.
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