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Lions TV available on ntl digitalplus

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A new channel from ntl showing exclusive behind-the-scenes content from the Lions tour in Australia is now on digitalplus.

Available to all ntl subscribers who take the digital cable service, Lions TV is on channel 39 in former Cable and Wireless franchises and channel 725 in "original" ntl areas. Lions TV will begin full transmissions on 1 June, part of ntl's behind-the-scenes coverage of the British Lions rugby team's tour in Australia. Coverage is also available online, at http://www.ntl.com/lions/home/.

An advertising campaign on network television based around the Lions content for ntl broadband internet and ntl digitalplus was launched last week.

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