Tech
Channel 6 launches €4m ad blitz
Published Monday, Mar 27 2006, 22:13 BST | By James Welsh
Marketing materials for Ireland's new Channel 6 have started appearing ahead of its launch on Thursday.
"We are pulling out all the stops to ensure that everyone is aware that Channel 6 will go live at 8pm on March 30," said the station's founder, Michael Murphy.
Press reports in Ireland put the cost of the channel's advertising spend in the region of €4m, with adverts appearing in print and on radio.
"We are pulling out all the stops to ensure that everyone is aware that Channel 6 will go live at 8pm on March 30," said the station's founder, Michael Murphy.
Press reports in Ireland put the cost of the channel's advertising spend in the region of €4m, with adverts appearing in print and on radio.
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