Alongside BT's Q1 financial result statement, the company said that it is continuing to enhance BT Vision with the rollout of catchup TV service BBC iPlayer.
The telecoms giant has also introduced faster high definition downloads to the service, but the sluggish growth in new TV customers surely remains a concern.
In contrast, Sky was able to sign up 189,000 new Sky+ HD customers over the first three months of 2011, while Virgin Media brought in 46,600 new subscribers to its cable TV service.
In the three months to March 31, revenue across BT Retail was down 4% year-on-year to £1.927bn, but the division still managed to deliver a £365m operating profit, up 10% year-on-year.
Average revenue per user - a key metric for analysts - increased by £4 to £326, which BT said was "largely due to the increasing penetration of broadband in our customer base".
BT reported net new broadband additions of 162,000 over the quarter, representing a 64% market share of DSL and local loop unbundling (LLU) net new subscribers.
BT Infinity, BT's new fibre broadband service, is currently adding an average of around 5,000 new customers per week, and its total base now stands at 144,000. BT said that almost half of its new broadband customers now opt for BT Infinity.
Overall, BT's quarterly revenue was down 6% year-on-year to £5.1bn, but pre-tax profits were up 97% to £495m. For the financial year 2010-11, BT generated revenue of £20.1bn, down 4%, and pre-tax profit of £1.7bn, up 71%.
Discussing the results, BT chief executive Ian Livingston said: "We have consolidated our position as the leading provider of broadband in the UK with our highest quarterly share of DSL broadband net additions for eight years.
"Our roll out of super-fast broadband is one of the most rapid in the world, passing an average of 80,000 additional premises each week and we have plans to roughly double the speed of our fibre-to-the-cabinet based service in 2012.
"We expect to continue to grow our profits and free cash flow whilst investing to return BT to growth. These results show we are making progress, but we are well aware there remains a lot more to do."