STV to launch new online casino service

STV has announced plans to launch a new online casino website, as the broadcaster seeks to expand its lucrative gambling services.

The website, titled STV Live Casino, will launch tomorrow offering "live gaming action straight from the casino floor, in real time and from real casino tables".

Using VueTec's Distance Gaming technology, the service allows users to play a range of casino games on their computers, including roulette, blackjack, baccarat and Texas hold 'em poker.

STV will promote the service with a new on-air and digital display advertising campaign, created by The Union and produced by STV Creative. The TV commercials will focus on how STV Live Casino allows online players "to share the excitement of live casino from practically anywhere".

Steven Walker, the director of corporate development at STV, said: "Using the very latest technology, STV Live Casino offers a live, real-time casino experience and a real buzz for users. I'm delighted to be working with our technical partner, VueTec, on this innovative addition to STV's digital offering.

"The creative campaign from The Union truly captures the freedom of playing from wherever you may find yourself - at home, on the train or even up a mountain - while still getting the thrill of the live casino experience."

STV, the ITV licence holder in Scotland, has been actively involved in broadcaster-led gambling initiatives over the years. In 2009, STV partnered with digital gambling specialist NetPlay TV to launch the first ever live interactive casino channel on digital terrestrial television in Scotland.

The channel was made possible after media regulator Ofcom relaxed the rules around public service broadcasting that enables viewers to place bets. Channel 5 and ITV also offer roulette and other casino games in their late-night schedules.