The new global BBC iPlayer App, announced in June, offers audiences across Europe the chance to catch up on classic and modern BBC TV shows via video on-demand exclusively on the iPad.
Users in Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland can access the app by paying €6.99 (£6.12) a month, or €49.99 for an annual subscription.
Available shows include classic comedies such as Fawlty Towers and Only Fools and Horses, new drama including Sherlock and Luther, as well as favourite BBC shows such as EastEnders, Top Gear, and archive Doctor Who.
The BBC said that there is 1,500 hours of content available on the platform at launch and "hours of new programming" would be added every week, along with themed collections such as Sir David Attenborough and the story of the Royal Family. Subscribers can stream content over WiFi or download programming to watch offline, as well as build personalised libraries of programming.
"I'm proud that we're one of the first international broadcasters to give access to our shows in a perfectly packaged app," said John Smith, the chief executive of BBC Worldwide.
"This launch is an important route to market in our strategy of pursuing multiple platforms for our programmes and brands, taking British programmes to new digital audiences around the world. Today marks a significant next step on a digital journey that has already seen 12m BBC Worldwide apps downloaded across brands as diverse as Lonely Planet and Good Food."
Jana Bennett, BBC Worldwide president of worldwide networks and global iPlayer, added: "Based on the soaring success of the UK's pioneering BBC iPlayer service, the app combines technical innovation with editorial creativity to transport users to the heart of the BBC and British television and on a journey of discovery, wherever and whenever they want.
"We have an exciting vision for what this service could become and will develop it based on feedback from within the markets."
The global iPlayer app will also launch in the US, Canada and Australia later this year, as part of what the BBC says is a one-year pilot of the service.
The app has been "entirely funded" by BBC Worldwide, which recently posted record annual profits of £160.2m, and is aimed at "realising more value overseas from British TV content to generate revenues to support the BBC".