Tech
Freeview has announced plans to launch a new branded PVR service this September.
'Freeview Playback' will offer similar features to Sky's 'Sky+' service - already available in 1.5 million homes - such as recording TV shows to hard disk and a live TV pause.
Although Freeview-compatible PVR boxes are already available, the use of the Freeview brand is expected to significantly drive take-up.
"Freeview's success to date has been based upon offering viewers a simple way to get digital television," said Cary Wakefield, Freeview's general manager.
"Working with the industry, Freeview is committed to delivering a strong brand to increase consumer awareness of the benefits of digital TV recorders and to make the technology easy to understand. The launch of Freeview Playback is crucial to driving consumer understanding and uptake."
'Freeview Playback' will offer similar features to Sky's 'Sky+' service - already available in 1.5 million homes - such as recording TV shows to hard disk and a live TV pause.
Although Freeview-compatible PVR boxes are already available, the use of the Freeview brand is expected to significantly drive take-up.
"Freeview's success to date has been based upon offering viewers a simple way to get digital television," said Cary Wakefield, Freeview's general manager.
"Working with the industry, Freeview is committed to delivering a strong brand to increase consumer awareness of the benefits of digital TV recorders and to make the technology easy to understand. The launch of Freeview Playback is crucial to driving consumer understanding and uptake."
More: Tech, Terrestrial TV
More Tech News
Apple News
Apple TV trial production under way?The product is said to be in the trial production stage at China's Foxconn.
Satellite TV News
Sky plotting mobile launch, says reportBut Sky denies newspaper claim that it is in talks with Everything Everywhere.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
