Tech
Freeview has announced plans to launch a new branded PVR service this September.
'Freeview Playback' will offer similar features to Sky's 'Sky+' service - already available in 1.5 million homes - such as recording TV shows to hard disk and a live TV pause.
Although Freeview-compatible PVR boxes are already available, the use of the Freeview brand is expected to significantly drive take-up.
"Freeview's success to date has been based upon offering viewers a simple way to get digital television," said Cary Wakefield, Freeview's general manager.
"Working with the industry, Freeview is committed to delivering a strong brand to increase consumer awareness of the benefits of digital TV recorders and to make the technology easy to understand. The launch of Freeview Playback is crucial to driving consumer understanding and uptake."
'Freeview Playback' will offer similar features to Sky's 'Sky+' service - already available in 1.5 million homes - such as recording TV shows to hard disk and a live TV pause.
Although Freeview-compatible PVR boxes are already available, the use of the Freeview brand is expected to significantly drive take-up.
"Freeview's success to date has been based upon offering viewers a simple way to get digital television," said Cary Wakefield, Freeview's general manager.
"Working with the industry, Freeview is committed to delivering a strong brand to increase consumer awareness of the benefits of digital TV recorders and to make the technology easy to understand. The launch of Freeview Playback is crucial to driving consumer understanding and uptake."
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