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Channel 4 brings 4oD catch-up app to iPhone

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Channel 4 has today launched a free-to-download application for catch-up platform 4oD on the iPhone, and updated its existing iPad app.

Available now from the App Store, the 4oD app allows viewers to catch up on the last 30 days of Channel 4 programmes, such as Seven Dwarves, Beaver Falls and Channel 4 News. The app can be used on iPhone models 3G, 3Gs and 4, along with the iPod Touch.

4oD iPad app


Launched after the revamp of 4oD on the Channel 4 website, the bespoke app was designed by the cross-platform specialists Nice Agency, who also created the 4oD app for the iPad.

Both apps now feature improved search functionality to enable users to more easily navigate the catch-up and archive content. They can both be browsed in 3G, but video playback is still only available with a WiFi signal to "ensure the quality of the viewing experience isn't affected".

For the first time, the apps will also feature a link to Channel 4's content on iTunes, offering the chance to purchase shows such as The Inbetweeners and Misfits.

Helen Walker, the 4oD product manager, said: "We're delighted to bring 4oD to our viewers with iPhones and iPod Touches, and to offer our existing iPad users an update to their app, with a new carousel and ability to now browse the app over 3G."

Nice Agency's joint managing director Ryan Hall added: "The whole point of having 4oD in your pocket is to give users access to their favourite Channel 4 content, whenever and wherever they are. It shouldn't take more than a moment to engage with the 4oD catch-up app, browse your desired content and start watching.

"It was vital that we got the look, feel and navigation right so that the multi-screen experience of watching content either on iPhone, iPad or laptop felt as natural as watching it on a desktop or television screen; as such, we invested a lot of time in prototyping and testing the app to get this just right."

According to figures released by Channel 4, 4oD attracted a total of 242 million programme requests in the year to the end of July, up 20.9% on the previous year's figures.

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