Euronews announces connected TV expansion

Euronews, the France-based multi-lingual news channel, has today announced a number of agreements with TV manufacturers as part of its connected TV expansion plans.

Euronews, available in the UK on Sky, Virgin Media and online, is watched by 14.1m viewers each month, making it the second most popular news channel in Europe after Sky News.

Under a deal with Samsung Electronics, a dedicated Euronews app will join the Samsung Smart TV platform across European markets "in the coming months". The service will start with four programmes - News, Le Mag, Cinema and the No Comment online show launched in 2007.

Toshiba has agreed to integrate Euronews into its Toshiba Places connected TV solution, while LG will introduce the service to its LG NetCast TV sets.

Euronews launched on Panasonic's Viera Connect range of IP enabled TVs in June 2010, and became available on Philips Smart TV products in June 2011.

"These key partnership agreements mark an important phase in the international news channel's progression in brand deployment. The strategy was presented at the beginning of 2011 during a European tour and will be significantly reinforced in 2012," said Euronews.

"This also represents new opportunities for the channel's advertisers with new spots and new target audiences, both globally and locally.

"Euronews is currently under discussion with all major world manufacturers of connected TVs and will specify new partnerships in upcoming communications."

Last week, business and financial channel CNBC launched a real-time application on various connected TV products and Virgin Media's digital TV platform powered by TiVo.