Culture secretary Jeremy Hunt is tomorrow expected to call on Google to "make life more difficult" for websites that infringe copyrighted material, reports The Guardian.
In a speech at the Royal Television Society conference, Hunt will say that internet companies, advertisers and credit card providers must do more to tackle online pirates.
"We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity," he is expected to say.
The government is likely to put pressure on Google and other firms to restrict the operational freedom of filesharing websites. Measures could also be included in the forthcoming communication bill.
Google, which is the portal of choice for nine out of 10 UK web search engine users, has the power to downgrade unlawful websites and stop them accessing users and advertising revenue.
The US company, which has attracted criticism for its sometimes sluggish response to piracy, already agrees to any "reliable" requests from rights holders to downgrade websites.
Hunt also wants to speed up the legal process in order to tackle illegal websites that pop up for a short period of time and then shut down before action can be taken against them.
"We do not allow certain products to be sold in the shops on the high street, nor do we allow shops to be set up purely to sell counterfeited products. Neither should we tolerate it online," he is expected to say.
The new approach to online piracy follows the government's decision last month to drop controversial plans to block websites found to be hosting copyright infringing material.
Business secretary Vince Cable announced the switch in policy following a review of the site blocking measures - a key component of the Digital Economy Act - by media regulator Ofcom.
Cable said at the time that another approach should be taken after the Motion Picture Association had won a landmark court injunction requiring BT to block access to Newzbin2, a site that allegedly hosts links to illegal copies of movies and music, without needing the DEA legislation.
A spokesman for Google said: "Google has industry-leading measures to fight online piracy. We work hand in hand with copyright owners to remove infringing material from search results.
"Without a court order, any copyright owner can already use our removals process to inform us of copyright infringing content and have it removed from Google search.
"We recently announced a series of measures that make this process even easier, bringing our removal time down to an average of four hours."