Phonepayplus, the organisation which regulates phone-paid services in Britain, has announced plans for more protection for consumers from rogue traders in the industry.
Following an investigation into app-based mobile payments, the watchdog found various instances of malpractice, such as an app that automatically sent and received text messages that cost the user £4.50 each. It was shut down by the regulator.
Phonepayplus has now launched a ten-week consultation on proposals to make requirements for getting customers' payment consent clearer.
These include strengthened password requirements to prevent children from buying items and more explanation of 'virtual credit'.
Paul Whiteing, the Phonepayplus chief executive, told BBC News: "We need to be nimble and flexible in our approach. We know that the best regulation is one that works collaboratively with industry to pre-empt problems that harm consumers and damage markets.
"We will not hesitate to use our robust sanctioning powers to drive out rogue providers who could damage a vital part of the UK's growing and innovative digital and creative economies."
Earlier in the month, it was claimed that Android smartphones will overtake Apple's iPhone in terms of mobile app downloads this year, but piracy is hindering many Android developers from making money.
Roger Wilson, vice president of internet security firm Kaspersky Lab, also warned last week that Google's Android operating system could be a major target for professional hackers.