Digital Spy

Search Digital Spy
1

Tech News

LoveFilm, pay-TV services coming to Xbox 360?

By
Xbox Live logo

© Microsoft Games

Microsoft is reportedly preparing to launch a range of pay-TV content and subscription movies service LoveFilm on Xbox Live as part of plans to offer more entertainment on the platform.

Bloomberg quoted people with knowledge of the situation as saying that Microsoft is in talks with more than 20 providers of music, sports, movies and TV shows in the US and Europe.

Microsoft chief executive Steve Ballmer wants to transform the Xbox 360 into a platform for accessing not only games, but also videos, pay-TV and other services.

Earlier in the month, Ballmer said that Xbox Live TV is on course to arrive sometime this year, and confirmed that the firm is working with "dozens or hundreds of additional video content suppliers".

According to Bloomberg, Microsoft is close to signing deals with Time Warner, HBO, Sony Pictures Entertainment, NBC Universal and LoveFilm, the British movies subscription service owned by Amazon.

None of the parties have gone on record to confirm the report, but it is thought that announcements could follow as early as next week. It is unclear at this stage what content and services would be coming to the UK beyond LoveFilm.

Microsoft said in June that 35 million people pay to use Xbox Live around the world, spending on average 60 hours a month on the service, potentially offering a huge market for content providers.

US Xbox owners can already access on-demand services Netflix and Hulu, along with content from ESPN, while live and on-demand TV from Sky is available on Xbox Live in the UK.

However, the Xbox lags behind its rival Sony's PlayStation 3, which already offers a broad range of digital entertainment in Britain, including BBC iPlayer, ITV Player, 4oD and LoveFilm.

> Xbox 360 dashboard update for November?
> LoveFilm expands digital footprint with iPad launch

You May Like

Comments

Loading...